Continued Usage with Attachment on Mobile Devices Influencing Perceived Value and Perceived Enjoyment
نویسندگان
چکیده
منابع مشابه
Understanding Perceived Enjoyment and Continuance Intention in Mobile Games
Objective of the Study Existing studies of consumer behaviours in mobile games have largely focused on pre-adoption phase while completely ignored the post-adoption behaviours. Additionally, while intrinsic factors such as perceived enjoyment is often reckoned as one of the most important factors affecting consumer behaviours in gaming context, little research has attempted to understand their ...
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ژورنال
عنوان ژورنال: The Journal of Information Systems
سال: 2015
ISSN: 1229-8476
DOI: 10.5859/kais.2015.24.1.119